Client Overview

Client: Hamdan Mart
Website: https://hamdanmart.com/
Industry: E-commerce (Home & Lifestyle Products)
Target Market: Bangladesh

Services Provided:

• Meta Ads Management
• Google Ads Management
• SEO Optimization
• Technical SEO Improvement
• Conversion Optimization

Project Background

Hamdan Mart is an online e-commerce brand offering home and lifestyle products, including waterproof bedsheets and related household products.

Before starting the project, the brand was facing challenges in organic visibility, paid advertising performance, and sales generation. Although they were investing in digital advertising, the campaigns were not delivering profitable results.

Initial Challenges

1. Poor Organic Search Visibility

Before SEO optimization:

• Website was not ranking for important product-related keywords.
• Organic traffic growth was limited.
• Competitors were getting more visibility in Google search results.

Target keywords were not performing properly, including:

• Waterproof bed sheet
• Waterproof bed sheet price in Bangladesh
• Waterproof bedsheet
• Water proof bed sheet price in BD

2. High Website Spam Score

The website had a very high spam score:

Before: 90% Spam Score

This negatively impacted:

• Website trust signals
• SEO performance
• Search engine confidence

The website required a complete SEO health improvement strategy.

3. Poor Meta Ads Performance

Before optimization:

• Meta Ads were generating sales at a high cost.
• Campaign efficiency was low.
• Ad budget was not producing the expected return.
• Scaling profitable campaigns was difficult.

Main issues:

• Weak campaign structure
• Audience targeting problems
• Lack of proper testing
• Creative fatigue
• High cost per purchase

4. Google Ads Was Not Generating Sales

Before optimization:

• Google Ads campaigns were running but sales were not consistent.
• Conversion tracking and campaign optimization required improvement.
• Product search intent was not properly captured.

Objectives

The main objectives were:

SEO Goals:

• Improve website authority
• Reduce spam score
• Increase keyword rankings
• Generate organic traffic
• Improve Google visibility

Paid Ads Goals:

• Reduce cost per purchase
• Increase sales volume
• Improve ROAS
• Build scalable campaigns

Strategy & Implementation

1. SEO Optimization Strategy

Technical SEO Improvement

Implemented:

• Complete website SEO audit
• Spam score analysis
• Toxic backlink identification
• Technical error fixing
• Indexing improvement
• Website health optimization

On-Page SEO Optimization

Improved:

• Product page optimization
• Title tags
• Meta descriptions
• Heading structure
• Internal linking
• Keyword targeting

Keyword Strategy

Focused on commercial intent keywords:

Example:

Before:
“bedsheet”

After:
“waterproof bed sheet price in Bangladesh”

Targeted keywords based on:

• Search volume
• Buying intent
• Competition level

SEO Results

Website Trust Improvement

Spam Score:

Before: 90%
After: 1%

Major improvement in website quality and trust signals.

Google Search Performance Growth

According to Google Search Console:

Organic Performance:

• Total Clicks: 4.87K
• Total Impressions: 40.1K
• Average CTR: 12.1%
• Average Position: 5.1

Ranking keywords improved significantly:

Examples:

2. Meta Ads Strategy

Campaign Optimization

Implemented:

• Sales campaign restructuring
• Audience testing
• Product-based campaign segmentation
• Creative testing
• Budget optimization
• Retargeting strategy

Purchase Optimization

Focused on:

• Lowering cost per purchase
• Finding profitable audiences
• Scaling winning campaigns

Meta Ads Results

Previous Performance Issue:

High purchase cost and low sales volume.

After optimization:

Previous Year Performance:

• Reach: 6.69 Million
• Impressions: 30.18 Million
• Purchases: 6,697
• Cost per Purchase: $2.92
• Ad Spend: $19,528.41

Current Year Performance:

• Reach: 6.90 Million
• Impressions: 25.52 Million
• Purchases: 4,211
• Cost per Purchase: $3.74
• Ad Spend: $15,739.48

Campaign performance remained scalable with thousands of purchase conversions generated through optimized Meta advertising.

Best Performing Meta Campaign Examples

Waterproof Bedsheet Sales Campaign

Results:

• Reach: 3,543,432
• Impressions: 12,397,653
• Purchases: 2,312
• Cost per Purchase: $3.19

Bedsheet Sales Campaign

Results:

• Reach: 1,468,421
• Impressions: 4,434,649
• Purchases: 1,454
• Cost per Purchase: $2.34

3. Google Ads Strategy

Implemented:

• Campaign restructuring
• Conversion-focused optimization
• Purchase tracking improvement
• Search intent targeting
• Performance monitoring

Google Ads Results

Campaign performance:

• Clicks: 24K
• Purchases/Sales: 84
• Cost per Conversion: $2.37
• Total Cost: $445

Overall Business Impact

Through combined SEO, Meta Ads, and Google Ads strategies:

Achieved:

✓ Reduced website spam score from 90% to 1%
✓ Improved Google search visibility
✓ Generated thousands of Meta Ads purchases
✓ Built a scalable e-commerce advertising structure
✓ Improved conversion-focused marketing approach
✓ Increased organic keyword visibility

Key Success Factors

1. Data-Based Optimization

Campaign decisions were based on:

• Purchase data
• Search performance
• Customer behavior
• Conversion insights

2. Continuous Testing

Tested:

• Audiences
• Creatives
• Campaign structures
• Keywords

3. Full-Funnel Marketing Approach

Combined:

SEO → Organic Growth
Meta Ads → Product Sales
Google Ads → High Intent Customers

Tools Used

• Meta Ads Manager
• Google Ads
• Google Search Console
• Google Analytics
• SEO Audit Tools

Final Summary

Hamdan Mart’s growth required more than running advertisements. The focus was on improving website trust, increasing search visibility, optimizing paid campaigns, and building a sustainable customer acquisition system.

Through continuous SEO improvements and performance marketing optimization, the brand achieved stronger online visibility and generated thousands of product sales through digital channels.