Suzy Elizabeth Photography’s SEO work has been successfully completed, resulting in significant improvements in the website’s search engine ranking and visibility. With targeted keyword optimization, effective backlinking, and other proven SEO strategies, the website now ranks highly for relevant search terms, attracting more organic traffic and potential clients. As a result of the completed SEO work, Suzy Elizabeth Photography’s online presence has been greatly enhanced, enabling the business to grow and thrive in the highly competitive photography industry.

Project Name: Suzy Elizabeth Photography
Project URLs: https://suzyelizabethphotography.co.uk
Project Duration: 2 years+

This is the case study of this Photography website:

Performance in 2020

Total Clicks: 601
Total Impressions: 91.6k
Average CTR: 0.7%

The image below displays the website’s performance in March 2020, specifically with regards to Suzy’s goal of ranking for the keyword phrase ‘Buckinghamshire Wedding Photographer’. At the outset of the project, the website was positioned on page 5 for this keyword phrase, providing context on our starting point.

Proven Screenshot:

GSC data of Suzy Elizabeth Photography
GSC data of Suzy Elizabeth Photography 

 

 

 

 

 

 

 

 

Total Clicks: 38
Total Impressions: 16.3k
Average CTR: 0.2%

The following image depicts statistics from March 2021. Due to the pandemic, the number of impressions has decreased, but Suzy’s website has still achieved an increase in clicks. Additionally, her website is now positioned on the first page of search engine results for multiple relevant keyword phrases, including the primary target phrase.

Proven Screenshot:

GSC Data of Suzy Elizabeth Photography
GSC data of Suzy Elizabeth Photography website

 

GSC Performance Data Suzy Elizabeth Photography
GSC Performance Data Suzy Elizabeth Photography

 

 

Action Plan for Photography Website:

  1. Basic Keyword Research
  2. Perfect Your Page Titles
  3. Organize Your Headings
  4. Create and Complete Your Google Business Profile
  5. Perform a site: Search
  6. Analyze Your Competition
  7. Create Content
  8. Build Backlinks by Guest Posting
  9. Optimize Your Images
  10. Verify Search Console
  11. Technical SEO
  12. Page Speed Optimisations
  13. Social Share
  14. Social Engagements

Report Format:

  • Excel details report- Weekly and Monthly

Project taken by
Md Aminur Islam
Digital Marketing and SEO Expert

 

Google Ranking Factors

  1. High-quality Content
  2. Backlinks
  3. Search Intent and Content Relevancy
  4. Website Loading Speed
  5. Mobile Friendliness
  6. Domain Authority
  7. Keyword Optimization
  8. Website Structure
  9. Website Security
  10. On-page Experience